Blog
Advertising insights for small businesses
Explore the latest trends, strategies, and best practices in omnichannel advertising for small and medium businesses.
- Streaming TV
- YouTube
- Meta
- Audio
- Display
- Search
Industry NewsThe Future of CTV Advertising: Trends to Watch in 2026–2027
The trends shaping Connected TV advertising in 2026 and 2027: shoppable ads, AI-assisted planning, better measurement and privacy-first targeting.
November 6, 2025 · 8 min readRead
StrategyWhy Omnya Is the Best CTV Advertising Platform for SMBs
What Omnya does for small businesses that want streaming TV: six channels, pay-as-you-go from $10 a day, a forecast before you pay and one report.
October 30, 2025 · 6 min readRead
StrategyWhat CTV Success Looks Like for Small Businesses: 5 Illustrative Playbooks
Five clearly labelled, illustrative playbooks showing how local businesses could plan, run and measure streaming TV, plus what three real Omnya customers say.
October 16, 2025 · 7 min readRead
StrategyHow to Turn Video Content Into High-Converting CTV Ads
Turn the video you already have into a streaming TV ad: 16:9, 15 or 30 seconds, edited for the big screen, with one clear call to action.
October 2, 2025 · 7 min readRead
AnalyticsUnderstanding CTV Targeting and Measurement: A Practical Guide
Master Connected TV targeting options and measurement capabilities. Learn about demographic, behavioral, geographic targeting, attribution models, and performance metrics for CTV advertising.
September 18, 2025 · 8 min readRead
CTV & OTT7 CTV Advertising Myths Debunked
Separate fact from fiction about Connected TV advertising: the biggest misconceptions that keep SMBs off streaming TV, and what is actually true.
September 4, 2025 · 7 min readRead- CTV & OTT
The Beginner's Guide to Launching Your First CTV Campaign
A step-by-step guide for SMBs launching their first Connected TV advertising campaign: budget, creative, targeting and measurement.
August 21, 2025 · 8 min readRead 
CTV & OTTHow Hyperlocal CTV Advertising Drives Foot Traffic for SMBs
How ZIP-code and radius targeting in CTV advertising brings customers through your door: strategies, local creative and honest measurement.
August 7, 2025 · 6 min readRead
CTV & OTTCTV vs. Traditional TV: What SMBs Need to Know
A comprehensive comparison of Connected TV and traditional TV advertising to help SMBs make informed budget allocation decisions.
July 24, 2025 · 8 min readRead
CTV & OTTWhy Streaming TV Advertising Is No Longer Just for Big Brands
Discover how streaming TV advertising has evolved to become accessible, affordable, and highly targeted for small and medium businesses.
July 10, 2025 · 8 min readRead
Ready to try it?
Streaming TV, YouTube, Display and Audio from one place. From $10 a day.