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Targeting

Targeting down to the ZIP code.

Reach the people in the places you actually serve, on Streaming TV, YouTube, Display and Audio. Every location shows its reach before you pay.

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From $10 a day · No subscription · No platform fee

The question "Paying for everyone?" over a faint dotted outline of a city.
A 20-second film: one location search for "Aus" returns a metro, city, county, ZIP code and congressional district, each with its reach; the 78704 ZIP is included; interests, age groups and a demographic are added; the forecast warns "Might struggle", the radius widens from 10 to 25 miles and it turns green before anything is paid; then 12 ZIP codes are pasted in bulk. Reach figures are illustrative and the forecast is an estimate.

Runs on the screens people actually watch

  • Hulu
  • ESPN
  • Peacock
  • The Roku Channel
  • Paramount Network
  • Max
  • Tubi
ZIP codes
42,789
DMAs (every US metro)
210
congressional districts
437
audience segments
1,001

How it works

How does audience targeting work with Omnya?

Omnya lets you target by location (a state, metro or DMA, county, city, ZIP code, congressional district, or a radius of 10 miles or more around an address) and by audience (1,001 interest segments, age groups and up to two detailed demographics such as household income). Every location and segment shows its estimated reach as you pick it, so your budget goes to the right people, not a broad, wasted audience.

  • Hyperlocal geo-targeting down to the ZIP code, plus radius and DMA options, with ZIP codes pasted in bulk.
  • Interest, age and demographic layers, with the estimated reach of each one shown before you pay.
  • One set of locations and audience for Streaming TV, YouTube, Display and Audio with Simple Setup; Meta and Search keep their own targeting.

Can I pay only for the area I serve?

Search a state, metro, county, city, ZIP code or congressional district, or set a radius of 10 miles or more around an address. Include or exclude each one, or paste a list of ZIPs.

  • 78704 · ZIP
  • TX-37 · District
  • 25 mi radius

Can I reach the right people there?

Layer 1,001 interest segments, age groups and up to two detailed demographics, such as household income. Every segment shows its estimated reach.

  • Homeowner
  • Ages 25–54
  • Household income

What if I narrow it too far?

The forecast checks your audience and radius before you pay. If a plan might struggle, it tells you how to fix it: widen the radius, loosen filters or extend the dates.

  • Might struggle
  • Delivers in full

FAQ

Targeting questions.

What targeting options does Omnya offer?

Location: a state, metro (DMA), county, city, ZIP code, congressional district, or a radius of 10 miles or more around an address, each included or excluded, with ZIP codes pasted in bulk. Audience: 1,001 interest segments, age groups and up to two detailed demographic groups such as household income, net worth, language, education or family composition. Custom audiences from your customer list are available on eligible accounts, and retargeting your site visitors on Streaming TV, Display and Audio unlocks once your pixel has recorded 10,000 visitors.

Can I target a specific local area?

Yes. You can target individual ZIP codes (all 42,789 are searchable), a radius of 10 miles or more around an address, a city, a county or a metro (any of the 210 DMAs), which makes Omnya well suited to local businesses that only serve a specific area and don't want to pay to reach viewers outside it.

Does targeting work the same across all channels?

Mostly. Streaming TV, Display and Audio share the same location and audience tools, and YouTube adds gender and parental status. Simple Setup applies one set of locations and audience to Streaming TV, YouTube, Display and Audio at once. Meta and Google Search campaigns are targeted in their own setup, inside your connected accounts.

What data does Omnya's targeting use?

You target places and groups: locations, age ranges, and interest and demographic segments. The only personal data involved is a customer list you choose to upload for a custom audience. Advertisers in restricted categories, such as financial services, go through a compliance review before their campaigns run.

How much does it cost to run targeted campaigns?

Campaigns start at $10/day with no subscription, no platform fee and no long-term commitment. Starting CPMs are $18 for Streaming TV, $9 for YouTube, $15 for Audio and $5 for Display, so you can test a tightly targeted area affordably and scale what works. If an audience is too narrow to spend your budget, the forecast tells you before you pay.

More questions? Read the full FAQ

Find your ZIPs.

Search your area, see its reach, and get the forecast before you pay. From $10 a day.

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