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Education & training

Streaming TV ads for schools & training.

Spring enrollment looking dire? Reach adults within driving distance of campus on streaming TV, YouTube, audio and display. Start small, see your estimated reach before you pay, and read every channel in one report.

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From $10 a day · No subscription · No platform fee

The question "Spring numbers looking dire?" over faint, sinking bars.
A 20-second film: the question "Spring numbers looking dire?"; an empty TV ad slot opens on Northfield Community College's own spot, "Evening classes."; Franklin County, Ohio is searched and included with a weekly reach estimate; one daily budget dragged from $10 to $40 adds channels at the estimate model's thresholds; a sample OmnyView report shows every channel together; then the flight start date is typed, "Nov 0", and the film cuts. The college is fictional, the report is a sample and every number is an estimate.

Runs on the screens people actually watch

  • Hulu
  • ESPN
  • Peacock
  • The Roku Channel
  • Paramount Network
  • Max
  • Tubi
channels, one report
6
metros (DMAs)
210
audience segments
1,001
a day to start
$10

What owners ask

How do schools and training programs advertise to drive enrollment?

Community colleges, career and technical schools, private schools, childcare centers and training providers use Omnya to run omnichannel campaigns across Streaming TV (CTV/OTT), YouTube, Audio, Display, Meta and Search, aimed at the counties and commute areas around each campus. Campaigns start at $10/day with no long-term commitment, and one OmnyView report covers every channel.

  • Target your service district by county, a commute radius around each campus, or a whole metro for online programs; add age ranges for adult-learner campaigns.
  • Promote open houses, application deadlines, evening and late-start classes and new programs on Streaming TV and digital, timed to each term.
  • Measure website visits, info requests and application starts tracked by the Omnya pixel or Google Analytics, in one report.

Can we target our service district?

Target the counties you serve, a commute radius around each campus, or a whole metro for online programs. On streaming TV, display and audio you can add age ranges for adult-learner campaigns.

  • County
  • Radius per campus
  • Age ranges

When should we advertise?

Ahead of each deadline: October to early January for spring terms, January to August for fall (busiest March to August), and October to January for private-school open houses. Campaigns can start as soon as 24 hours after setup.

  • Oct–Jan: spring
  • Mar–Aug: fall

What can’t an enrollment ad promise?

The FTC warns schools off claims about jobs, graduates’ earnings or placement rates. Recruiting for paid jobs or apprenticeships makes it an employment ad, with tighter targeting on Meta and Google. Show real students, with signed releases.

  • Programs & dates
  • No salary claims

FAQ

Questions schools ask.

How much does education advertising cost with Omnya?

Campaigns start at $10/day with no subscription, no platform fee and no long-term contract. Starting CPMs are $18 for Streaming TV, $9 for YouTube, $15 for Audio and $5 for Display, so a training center or a college department can start small and scale with each intake.

How do I reach prospective students and parents?

Target the area you serve: counties, a commute radius around each campus, ZIP codes, or a whole metro for online programs, each with its estimated reach before you pay. On Streaming TV, Display and Audio you can add age ranges, such as 25–34 for adult learners, and interest audiences from Omnya's 1,001 segments. If the ad recruits for paid jobs or apprenticeships, employment-ad rules limit targeting on Meta and Google.

Which channels drive enrollment best?

It depends on who you enroll, so Omnya shows the estimated reach of each mix before you pay. Streaming TV and YouTube tell your program's story with video, Audio and Display keep it in front of people during the term, and Search and Meta (Facebook and Instagram) reach people comparing programs. Streaming TV, Audio and Display are bought inside Omnya, YouTube is booked by our team, and Meta and Search run in your own ad accounts.

When should we run enrollment campaigns?

Ahead of each deadline: October to early January for spring terms, January through August for fall (busiest March to August), and October to January for private-school open houses. Campaigns can start as soon as 24 hours after setup, so build them a few weeks before the deadline, and pause between intakes with no long-term contract.

Can we measure applications from our ads?

Yes, online. OmnyView shows impressions, completed views, clicks and website conversions, such as info requests and application starts tracked by the Omnya pixel or Google Analytics, for every channel in one report. Keep claims about jobs, salaries or placement rates out of the ads: the FTC treats them as a serious risk for schools.

More questions? Read the full FAQ

Before the deadline?

Pick your service area and see the estimated reach before you pay.

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