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Beauty & personal care

Streaming TV ads for beauty & personal care.

Every chair has quiet days. Your work deserves an audience: one video on streaming TV, YouTube and Meta, only in the neighborhoods around you, with the estimate before you pay.

Start a campaignSee pricing

From $10 a day · No subscription · No platform fee

A thought bubble asking "Another zero-client day?" over an illustration of an empty salon chair under a ring light.
A 20-second film: an illustrated empty styling chair; a living-room TV's empty ad slot opens on Studio Marlowe's own spot, "Weekday openings. Book online."; one 16:9 video goes to the Streaming TV and Meta cards, and YouTube takes a link to the same video; the 37206 ZIP in Nashville is included with a weekly reach estimate; the forecast for a $60-a-day mix turns green before anything is paid; then a new video starts uploading to the creative library. The studio is fictional and every number is an estimate.

Runs on the screens people actually watch

  • Hulu
  • ESPN
  • Peacock
  • The Roku Channel
  • Paramount Network
  • Max
  • Tubi
channels, one budget
6
ZIP codes to pick from
42,789
audience segments
1,001
a day to start
$10

What owners ask

How do beauty and personal-care brands advertise across channels?

Salons, barbers, estheticians, spas and beauty brands use Omnya to run omnichannel campaigns across Streaming TV (CTV/OTT), YouTube, Audio, Display, Meta and Search, aimed at the neighborhoods around the salon or, for a brand that ships, the whole country. Campaigns start at $10/day with no long-term commitment, and one OmnyView report shows impressions, completed views, clicks and website conversions for every channel.

  • Target the ZIP codes your clients already drive from, a radius of 10 miles or more around the salon, or a wider area for an online brand.
  • Run the video you already shoot: a 16:9 MP4 of 15 or 30 seconds plays on Streaming TV and on Facebook and Instagram, and a video already on YouTube runs from its link.
  • Measure website visits, online bookings and purchases tracked by the Omnya pixel or Google Analytics, with every channel in one report.

Can I use the video I already shoot?

If it’s a 16:9 MP4 of 15 or 30 seconds, the same file runs on streaming TV and on Facebook and Instagram, and a video already on YouTube runs from its link. Omnya doesn’t edit or resize it for you.

  • 16:9 MP4 · 15/30 s
  • Same file on Meta
  • YouTube link

Will clients nearby see it?

Pick the ZIP codes your clients already drive from, or a radius of 10 miles or more around the salon. Each location shows its estimated reach, and your budget stays inside them.

  • ZIP codes
  • 10+ mile radius
  • City

What can a beauty ad show?

Show the moment, not a retouched result. Skip before-and-afters and “Hate your frizz?” questions, which Meta restricts. Med-spa injectables are prescription drugs: those ads go through a compliance review, and YouTube opens after an onboarding call.

  • The moment
  • No before/after

FAQ

Questions salon owners ask.

How much does beauty advertising cost with Omnya?

Campaigns start at $10/day with no subscription, no platform fee and no long-term contract. Starting CPMs (cost per thousand impressions) are $18 for Streaming TV, $9 for YouTube, $15 for Audio and $5 for Display, so an independent salon or a growing beauty brand can test a small daily budget and scale up only when it is working.

How do I reach the right beauty shoppers?

Start with place: the ZIP codes around your salon, a radius of 10 miles or more, your city or your metro, each with its estimated reach shown before you pay. You can add age ranges and interest audiences from Omnya's 1,001 audience segments. Ads about cosmetic procedures follow stricter rules on Meta, including 18+ audiences.

Which channels work best for beauty and personal care?

Streaming TV and YouTube give your work a full screen with sound, Meta (Facebook and Instagram) and Display keep you on people's phones and laptops, and Search reaches people looking for a salon or a product. Streaming TV, Audio and Display are bought inside Omnya, YouTube is booked by our team, and Meta and Search run in your own connected ad accounts. Omnya runs your finished ad; it doesn't make or resize it.

Can small salons and independent brands afford this?

Yes. Every campaign starts at $10/day, paid from a prepaid wallet with no subscription. A single-channel Streaming TV campaign can start at that budget; a mix across several channels needs more, and the estimate shows what your budget covers before you pay.

How do I know my beauty ads are working?

OmnyView shows impressions, completed views, clicks and website conversions, such as online bookings or purchases tracked by the Omnya pixel or Google Analytics, for every channel in one report. Reports are not live to the minute, so judge a campaign over its weeks, not its hours.

More questions? Read the full FAQ

Your chair next?

Find the neighborhoods around your salon and see the estimate before you pay.

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