Case studies

Real results. Real growth.

See how agencies and brands use Omnya to expand into programmatic, reach the right households and grow across streaming TV, display and audio.

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In this collection

Agency GrowthMid-Market Digital Marketing Agency
Higher EducationRegional Public University
Financial ServicesIndependent Financial Advisory Practice
Transportation & MobilityState-Run Public Transit Mobile App
Legal ServicesNational Personal Injury Law Firm

Agency Growth

How a Regional Agency Expanded into Programmatic and Added 4 New Revenue Streams

Mid-Market Digital Marketing Agency

With Omnya, the agency lifted blended ROAS 42%, grew attributed conversions 33%, and added 4 new programmatic revenue streams while cutting manual optimization work by 60%.

Blended ROAS Increase: +42%
Lift in Attributed Conversions: +33%
New Revenue Streams: 4
Reduction in Manual Optimization: 60%

Omnya gave us the ability to compete with the big agencies overnight. Our clients are thrilled with the CTV results, and we're closing deals we would have lost six months ago. The platform pays for itself in the first campaign.

Sarah Mitchell · Director of Digital Strategy

The Challenge

A regional marketing agency specializing in search and social wanted to level up their service offering by adding programmatic advertising capabilities. Their clients were asking for Connected TV, display, and audio campaigns, but the agency lacked the infrastructure, expertise, and platform access to deliver these services in-house. Without a programmatic solution, they risked losing clients to full-service competitors.

Omnya Omnichannel Strategy

The agency partnered with Omnya to access a complete omnichannel advertising platform without building their own tech stack. Omnya provided white-glove support, dedicated account management, and transparent pricing that allowed the agency to offer CTV, display, audio, and DOOH campaigns to clients immediately. The platform's self-serve interface combined with managed service options gave the agency flexibility to scale at their own pace.

Execution & Tactics

The agency started by launching pilot CTV campaigns for three existing clients, leveraging Omnya's household targeting and premium inventory. As confidence grew, they expanded into display retargeting, programmatic audio for local businesses, and DOOH for retail clients. Omnya's automated optimization reduced manual work by 60%, freeing the agency team to focus on strategy and client relationships rather than campaign execution.

Higher Education

University Increases Enrollment 15% YoY with Omnichannel Household Targeting

Regional Public University

Using Omnya's omnichannel household targeting, the university grew enrollment 15% year over year and increased qualified applicant leads 28%.

Increase in Qualified Leads: +28%
Enrollment Growth YoY: +15%
Cost Per Completed Application: -25%
Household Reach vs. Previous Year: 2.4x

The omnichannel approach allowed us to reach both students and parents where they spend their time. Seeing a 15% enrollment increase in a competitive market proved that data-driven targeting works better than traditional media alone.

Dr. James Rodriguez · Vice President of Enrollment Management

The Challenge

A mid-sized public university needed to boost enrollment among qualified in-state and out-of-state students while working with a limited marketing budget. Traditional media like linear TV and print were becoming less effective with younger audiences, and the university struggled to reach prospective students and their parents with personalized messaging across multiple touchpoints. The admissions team needed a data-driven approach to identify high-intent households and drive completed applications.

Omnya Omnichannel Strategy

The university partnered with Omnya to launch a comprehensive omnichannel campaign targeting households with college-aged students. The strategy combined Connected TV ads showcasing campus life, programmatic display retargeting prospective students who visited the university website, streaming audio ads during commute times, and digital out-of-home advertising near high schools and college fairs. Omnya's household-level targeting ensured that both students and parents received coordinated messaging across devices.

Execution & Tactics

The campaign ran across three enrollment cycles with geo-targeted creatives highlighting specific academic programs based on student interests. Omnya's platform enabled the university to track engagement from initial awareness through application submission, optimizing creative and channel mix in real-time. The team used lookalike modeling to identify households similar to current high-performing students and prioritized budget toward high-intent geographic markets.

Financial Services

Independent Financial Advisors Boost Local Visibility 61% with Compliant Omnichannel Campaigns

Independent Financial Advisory Practice

Compliant omnichannel campaigns on Omnya increased the advisory firm's local search visibility 61% and drove measurable growth in qualified consultations.

Lift in Local Brand Visibility: +61%
Increase in Form-Fill Leads: +38%
Lower Cost Per Booked Consultation: -19%
ROI vs. Traditional Local Media: 2.8x

Omnya understood our compliance needs and delivered a campaign that felt professional and trustworthy. We're booking more consultations with qualified prospects than ever before, and our cost per lead is down significantly.

Michael Chen, CFP · Principal Advisor

The Challenge

A network of independent financial advisors needed to increase local brand awareness and generate qualified leads for retirement planning and wealth management services. The advisors faced strict compliance requirements that limited their advertising options, and traditional local marketing tactics like direct mail and print ads yielded inconsistent results. They needed a scalable, compliant way to reach high-net-worth households within their service areas while maintaining trust and professionalism.

Omnya Omnichannel Strategy

Omnya developed a compliant omnichannel advertising strategy combining geo-targeted Connected TV ads in affluent neighborhoods, programmatic display ads on financial news sites, and streaming audio during drive times. The platform's household income targeting ensured ads reached qualified prospects, while creative messaging focused on trust, expertise, and local community involvement. All creative and targeting parameters were reviewed for compliance before launch.

Execution & Tactics

The campaign utilized Omnya's radius targeting to focus on households within 25 miles of each advisory office, with income filters set to match ideal client profiles. CTV ads featured advisors discussing retirement planning and estate strategies in a professional, educational tone. Display ads retargeted website visitors with personalized offers for complimentary consultations. The team tracked form submissions, phone calls, and booked appointments as key performance indicators.

Transportation & Mobility

State Transit App Drives 72% Increase in App Installs with Urban Omnichannel Strategy

State-Run Public Transit Mobile App

An urban omnichannel strategy on Omnya drove a 72% increase in app installs for the state transit app.

Increase in App Installs: +72%
Uptick in Monthly Active Users: +40%
Engagement Lift in Commuter Corridors: 2.3x
Cost Per Install vs. Social Ads: -31%

The omnichannel approach, especially DOOH at transit stations, met riders exactly where they needed the app most. We exceeded our install goals in the first quarter and continue to see strong retention among new users.

Amanda Foster · Director of Digital Innovation

The Challenge

A state transportation authority launched a new mobile app to help commuters plan trips, pay fares, and receive real-time updates. Despite offering genuine value to riders, app adoption was slow due to low awareness and competition from third-party transit apps. The authority needed to drive app installs among daily commuters, occasional riders, and tourists visiting major cities within the state.

Omnya Omnichannel Strategy

Omnya created an urban-focused omnichannel campaign targeting commuters across CTV, digital out-of-home (DOOH) advertising at transit stations and bus stops, programmatic mobile ads, and streaming audio. The strategy prioritized high-traffic commuter corridors, university campuses, and tourist districts. Creative messaging emphasized convenience, real-time tracking, and mobile payment functionality to differentiate the official app from competitors.

Execution & Tactics

The campaign deployed CTV ads during morning and evening viewing hours when commuters were most likely to be home. DOOH placements appeared at bus shelters, train platforms, and digital billboards along major highways with clear calls-to-action and QR codes for instant downloads. Mobile display ads retargeted users who visited the transit authority website but hadn't downloaded the app. Omnya's real-time analytics allowed the team to optimize placement locations and daypart targeting throughout the campaign.

Legal Services

National Personal Injury Law Firm Increases Qualified Inquiries 32% with Precision CTV Targeting

National Personal Injury Law Firm

Precision CTV targeting on Omnya increased the law firm's qualified case inquiries 32% at a lower cost per lead than linear TV.

More Qualified Inquiries: +32%
Lift in Brand Recall: +44%
Increase in CTV-Assisted Conversions: 2.1x
Lower Cost Per Lead vs. Linear TV: -18%

Moving from linear TV to Connected TV with Omnya gave us the targeting precision we needed while maintaining the professional brand presence that legal advertising requires. Our inquiry volume is up, and we're reaching exactly the households we want.

David Martinez · Chief Marketing Officer

The Challenge

A nationally recognized personal injury law firm wanted to increase lead volume from qualified prospects across multiple states. Traditional media like linear TV and billboards were expensive and difficult to measure, and the firm struggled to reach the right audience demographics with precision. The marketing team needed a data-driven approach to target households based on income, location, and intent signals while maintaining a professional, authoritative brand presence.

Omnya Omnichannel Strategy

Omnya implemented a comprehensive omnichannel campaign focused on Connected TV advertising combined with programmatic display retargeting and streaming audio. The strategy used household income targeting to reach middle- and upper-middle-class households most likely to need legal representation, along with geographic targeting in states where the firm had licensed attorneys. Creative messaging emphasized the firm's track record, compassionate client service, and no-fee-unless-you-win guarantee.

Execution & Tactics

The campaign launched CTV ads on premium streaming services during news, sports, and drama programming when the target audience was most engaged. Display ads retargeted CTV viewers who saw the ads but hadn't visited the website, creating a coordinated brand experience. Omnya's attribution tracking measured CTV-assisted conversions and phone calls, allowing the team to optimize toward the most efficient channels and dayparts. The firm also tested different creative messaging to identify which emotional appeals drove the highest inquiry rates.

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