In J.D. Power’s 2025 study, more than half of auto insurance customers shopped for a new policy. Will they know your agency? Put your name on streaming TV, audio and display across your county.
From $10 a day · No subscription · No platform fee
A 20-second film: "57% of auto insurance customers shopped around" (J.D. Power 2025 U.S. Insurance Shopping Study) and the question "Do they know you?"; a living-room TV switches from someone else's ad to Maple Street Insurance's own spot, "Your local agent."; Polk County, Iowa is searched and included with a weekly reach estimate for Streaming TV, Audio and Display; the forecast turns green before anything is paid; the spot appears on a TV, a car audio screen, a laptop and a phone web page; then the forecast lamp is mid-turn as the cursor rests just short of Review & pay. The agency is fictional and every number is an estimate.
Runs on the screens people actually watch
metros (DMAs)
210
checks before you pay
7
starting CPM, Streaming TV
$18
a day to start
$10
What owners ask
How do insurance agencies advertise to reach prospects?
Independent and captive insurance agencies use Omnya to run omnichannel campaigns across Streaming TV (CTV/OTT), Audio and Display, with YouTube, Meta and Search available too, aimed at the counties and metros they serve. Campaigns start at $10/day with no long-term commitment, the forecast shows estimated reach before you pay, and one OmnyView report covers every channel.
Plan by county, metro or a radius of 15 miles or more, which stays within Meta's rules for insurance ads and avoids ZIP-level lists.
Put your agency's name, and the lines you write, on Streaming TV, Audio and Display, so people know it before renewal time.
Measure website visits and quote requests tracked by the Omnya pixel or Google Analytics, in one report.
Can I target my county?
Yes: your county, your metro, or a radius of 15 miles or more if Meta is in the mix. Skip ZIP-level lists: Meta treats insurance as a financial product and homeowners insurance as housing, so ZIP targeting is off there.
County
Metro (DMA)
15+ mile radius
What can an insurance ad say?
Name the agency, add your license number where your state requires it, and make no savings claims you can’t back. Carrier co-op ads need the carrier’s approval, and Medicare ads follow their own CMS rules.
Agency name
No savings claims
Which channels open first?
Insurance accounts may go through a compliance review. Streaming TV, audio and display open right away, YouTube after an onboarding call, and Meta and Search run in your own ad accounts.
Streaming TV
Audio
Display
YouTube after a call
FAQ
Questions agents ask.
How much does insurance advertising cost with Omnya?
Campaigns start at $10/day with no subscription, no platform fee and no long-term contract. Starting CPMs are $18 for Streaming TV, $15 for Audio, $5 for Display and $9 for YouTube, so an agency can test its county on a small daily budget and scale up when it is working.
How do I reach people shopping for insurance?
Target the area you write in: your county, your metro (DMA) or a radius of 15 miles or more, each with its estimated reach before you pay. Meta treats insurance as a financial product, and homeowners insurance as housing, so ZIP, age and gender targeting are off there; a county or metro plan works the same on every channel.
Are there special rules for insurance advertising?
Yes. Insurance accounts may go through a compliance review on Omnya: Streaming TV, Audio and Display open right away, and YouTube opens after an onboarding call. Your ads follow your state's insurance advertising rules: name the agency, add your license number where required, and make no savings claims you can't back. Carrier co-op ads need the carrier's approval, and Medicare ads follow CMS rules.
Which channels work best for insurance?
Streaming TV puts your agency's name on the biggest screen in the house, Audio reaches people in the car, and Display keeps the name in front of them online. Search and Meta (Facebook and Instagram) run in your own connected ad accounts and reach people comparing quotes, and YouTube is available after an onboarding call.
Can I measure quote requests from my ads?
Yes, online. OmnyView shows impressions, completed views, clicks and website conversions, such as quote requests tracked by the Omnya pixel or Google Analytics, for every channel in one report. Compare new policies with the weeks your campaign ran to judge the rest.