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Auto dealers

Streaming TV ads for auto dealers.

Great cars on the lot? Get them seen. Put your dealership on streaming TV, YouTube and search, only in the ZIP codes around you, and see the estimate before you pay.

Start a campaignSee pricing

From $10 a day · No subscription · No platform fee

The words "Great cars." over an illustration of a quiet car lot at dusk.
A 20-second film: an illustrated used-car lot at dusk; a living-room TV switches from someone else's ad to Hillcrest Motors' own spot, "Come drive it Saturday."; the 46220 ZIP is included with a weekly reach estimate; one daily budget dragged from $10 to $40 adds Streaming TV, Search, Meta, YouTube, Display and Audio at the estimate model's thresholds; the forecast turns green before anything is paid; then a fresh location search waits for your lot's ZIP. The dealership is fictional and every number is an estimate.

Runs on the screens people actually watch

  • Hulu
  • ESPN
  • Peacock
  • The Roku Channel
  • Paramount Network
  • Max
  • Tubi
channels, one budget
6
ZIP codes to pick from
42,789
metros (DMAs)
210
a day to start
$10

What owners ask

How do auto dealers advertise on streaming TV and beyond?

Auto dealers use Omnya to run omnichannel campaigns across Streaming TV (CTV/OTT), YouTube, Audio, Display, Meta and Search, aimed at the ZIP codes, radius or metro around the lot. Campaigns start at $10/day with no long-term commitment, and one OmnyView report shows impressions, completed views, clicks and website conversions for every channel.

  • Target by ZIP code, a radius of 10 miles or more around your lot, or your whole metro, so you pay to reach the area you sell to, not the whole city.
  • Run new-model launches, seasonal sales events, and service-department promos across TV and digital from one platform.
  • Measure results down to impressions, completed views, website visits, and lead-form submissions tracked by the Omnya pixel or Google Analytics.

Will people near my lot see it?

Pick the ZIP codes within a short drive, a radius of 10 miles or more around the lot, or your whole metro. Each location shows its estimated reach, and your budget stays inside them.

  • ZIP codes
  • 10+ mile radius
  • Metro (DMA)

What does it cost to try?

Campaigns start at $10 a day. One budget covers streaming TV, YouTube, display, audio and search, paid from one wallet, with no subscription and no platform fee.

  • From $10/day
  • One wallet
  • No contract

Will it actually deliver?

Before you pay, the forecast shows estimated impressions and reach, and whether your budget delivers in full. A launch checklist flags anything missing.

  • Delivers in full
  • Estimate before you pay

FAQ

Questions dealers ask.

How much does auto dealer advertising cost with Omnya?

Campaigns start at $10/day with no subscription, no platform fee and no long-term contract. Starting CPMs (cost per thousand impressions) are $18 for Streaming TV, $9 for YouTube, $15 for Audio and $5 for Display, so a dealership can test its market on a small daily budget and scale up as sales come in.

How do I reach car buyers in my local area?

Omnya targets down to the ZIP code, so your ads only run to households within driving distance of your lot. You can also target a radius of 10 miles or more, a city, a county or your whole metro (DMA), and every location shows its estimated reach before you pay. One caveat: ads that mention financing or leasing fall under stricter rules on Meta and Google (no ZIP targeting there), so keep ZIP-targeted spots about the cars, the lot or your service department.

Which channels can an auto dealership advertise on?

Streaming TV and OTT apps (such as Hulu, Peacock, The Roku Channel and Tubi), Audio, Display, YouTube, Meta (Facebook and Instagram) and Google Search, all from one Omnya account. Streaming TV, Audio and Display are bought inside Omnya, YouTube is booked by our team, and Meta and Search run in your own connected ad accounts.

How quickly can my dealership's campaign go live?

Setup takes minutes: choose your channels, budget and dates, pick your ZIP codes, upload your ad and pay from your wallet. Campaigns can start as soon as 24 hours after setup, and a launch checklist shows anything missing before you pay. You bring the finished ad: Omnya runs it, but doesn't produce it.

Can I measure how many car buyers my ads drive?

You can measure what the ads do online. OmnyView shows impressions, completed views, clicks and website conversions, such as inventory-page views or lead-form submissions tracked by the Omnya pixel or Google Analytics, for every channel in one report. Omnya doesn't track lot visits, so compare leads and sales with the weeks your campaign ran.

More questions? Read the full FAQ

Your lot's turn.

Find the ZIP codes around your lot and see the estimate before you pay.

Start a campaign