Frequently asked questions.

It’s an online platform for planning, launching and measuring your own ad campaigns on Streaming TV (CTV/OTT), YouTube, Display, Audio, Meta and Google Search, with one wallet and one set of reports.

Omnya is an omnichannel advertising platform for small and medium businesses and the agencies that serve them. You plan, launch and measure Streaming TV, YouTube, Display, Audio, Meta and Google Search campaigns from one place.

Six. Streaming TV (CTV/OTT), YouTube, Display and Audio are bought in Omnya; Meta (Facebook & Instagram) and Google Search run in your own connected ad accounts. TikTok, Snapchat and Google Analytics can be connected for reporting.

Yes, on Meta: Facebook and Instagram campaigns run in your own connected Meta ad account, where Meta is turned on for your account, and Meta chooses the placements. TikTok and Snapchat can be connected for reporting only.

Small and medium businesses in most industries, and the agencies that run campaigns for them. See the industries we serve for examples.

Businesses that serve a defined area or audience, such as restaurants, retail stores, home services, auto dealers and fitness studios. Check the list of industries we serve.

We work with SMBs across industries, including auto dealers, restaurants, home services, healthcare, real estate and retail. Each has its own page under Industries.

Streaming TV packages include apps such as Hulu, Peacock, The Roku Channel and Tubi. Sign up to see the Marketplace, which lists every package with its publishers and price.

No. You choose a package of publishers, not individual shows, and your ads play in ad breaks on the apps in that package.

No. The platform is built for beginners: a guided wizard walks you through every step of a campaign.

No. The help center explains every step, and our support team can help with technical tasks such as installing your tracking pixel.

Sign up on our website, verify your business details (it takes a few minutes), then follow the step-by-step guide to build your first campaign.

Visit our website, click “Start a campaign”, and create your account with your email address or your Google account.

Yes. Saved cards are stored securely by Stripe, not by Omnya, and our Privacy Policy explains how we collect, use and protect your information.

You set your own budget, from $10 a day per campaign. Starting CPMs are $18 for Streaming TV, $9 for YouTube, $15 for Audio and $5 for Display, with no subscription and no platform fee.

Omnya is pay as you go at the starting CPMs on our pricing page, with no subscription and no platform fee. Agencies set a wholesale and a retail price on each campaign and keep the margin.

No. You can start with a budget that fits your business: campaigns start at $10 a day, and the forecast tells you before you pay whether your budget will deliver in full.

Yes. Omnya is built for small and medium businesses: campaigns start at $10 a day, and you only pay for the campaigns you run.

$10 a day per campaign. There is no subscription and no platform fee on top.

Set a daily budget and your dates. The Campaign Forecast updates as you go and shows your estimated impressions and whether the plan will deliver in full, and what to change if it might not.

Yes. You pay a campaign’s full budget when you launch it, from your wallet, a card or both. Any budget it doesn’t spend is credited back to your wallet when it ends.

By card. Top up the advertiser’s wallet or pay at checkout; you pay each campaign’s budget when you launch it. Pay Later, which charges a saved card shortly before a scheduled campaign starts, can be turned on per advertiser by our team. Meta campaigns are billed by Meta.

No. There is no subscription, no platform fee and no card processing fee on top-ups or checkout, and you see the full order summary before you pay.

No, our platform is pay-as-you-go with no long-term commitment.

Yes. Choose locations, then narrow by interests and behaviours, age and detailed demographics such as household income. Ads for housing, credit, insurance, health and political causes follow stricter targeting rules.

Yes. Focus your campaign on specific cities, counties, metro areas or ZIP codes (you can paste ZIP codes in bulk), or a radius of 10 miles or more around your address.

Yes. Search states, metro areas (DMAs), counties, cities, ZIP codes and congressional districts, and include or exclude each one. Every result shows its approximate reach.

You choose the audience: locations, interests and behaviours, age groups and up to two detailed demographics, or a custom audience built from your customer list where it’s enabled. The forecast shows your estimated reach before you pay.

Not today. Omnya campaigns target locations in the United States; expanding beyond the US is on our roadmap.

Upload it to your Creative Library in a few clicks, then add it to a campaign. Streaming TV takes an MP4 at 1920×1080 or 1280×720 (16:9) that runs 15 or 30 seconds.

Streaming TV needs a finished 15- or 30-second video, and Omnya doesn’t produce TV commercials. You can start with Display banners, made in the built-in image editor, or an Audio spot while you get a video made.

We don’t make ads for you. Omnya includes an image editor for banners in every accepted size, an audio editor that trims spots to 15 or 30 seconds, and Google Search ads written from your website.

Use clear messaging and eye-catching visuals, show your name early, and end on one simple call to action. That’s the secret.

Setting up takes minutes. Campaigns can start as soon as 24 hours after you set them up, and ads are reviewed before they run, usually within 24 hours.

Setup takes minutes and the start date must be at least a day ahead. The pre-launch checks show anything that’s missing before you pay.

Yes. You can change a live campaign’s name, budget, targeting and creatives, or pause, resume or cancel it from the Campaigns page.

You can adjust your targeting, budget or creatives to improve results.

Yes, you can manage several campaigns through the platform.

All six channels run from one workspace, and each channel is its own campaign. Simple Setup can set up Streaming TV, YouTube, Display and Audio in one go, with one budget, one audience and one set of dates.

Yes, you can launch campaigns for any dates you choose.

Yes. OmnyView and a report for each channel show impressions, clicks, completion rates and conversions, and you can share any report with a link.

You’ll get clear performance metrics like impressions, clicks and completed view rates, plus website visits and conversions once the Omnya pixel is installed.

Yes. Each campaign has a detailed channel report, OmnyView compares channels side by side, and Report Builder can email reports on a schedule where it’s enabled.

Yes. OmnyView shows every channel in one report, each channel has its own report, and connecting Google Analytics adds a report on how visitors reach and use your website.

A Pixel is a small piece of code that tracks visitors to your website and helps target ads.

The Omnya pixel measures website visits and conversions from your Streaming TV, Audio and Display campaigns, and it builds the audience that unlocks retargeting.

Open Tracking Tags in the app, create a pixel and pick how your site is built (Google Tag Manager, Shopify, WordPress, Wix, Squarespace and more), then follow the steps. For a manual install, paste the code into the <head> of every page.

Yes. The pixel measures visits and conversions from your Streaming TV, Audio and Display campaigns. For Meta and Google Ads, add the event snippet to the page where the conversion happens, such as your thank-you page.

Once the pixel is working, its card in Tracking Tags shows as active with event counts for today, yesterday and the 7-day average.

It starts recording visits once the code is on your site. Visit your site, then check the pixel card in Tracking Tags for today’s event count.

It works on most websites, as long as you can edit the site’s code or use one of the supported platforms, such as Google Tag Manager, Shopify, WordPress, Wix, Squarespace or BigCommerce.

It’s showing ads to people who’ve already interacted with your business.

Retargeting is a campaign goal on Streaming TV, Display and Audio. It unlocks once your tracking pixel has recorded 10,000 visitors, and then shows your ads to people who visited your website.

It keeps your business in front of people who already showed interest, while they’re still deciding.

Yes. The pixel records your website visitors, and the Retargeting goal unlocks once it has recorded 10,000 of them.

Install your pixel, and once it has recorded 10,000 visitors, choose the Retargeting goal on the first step of a Streaming TV, Display or Audio campaign.

The Retargeting goal uses the visitors your pixel records. For a narrower audience, such as visitors to one page, ask your account manager about a custom audience.

There is no self-serve exclusion setting for this in the campaign builder. Ask your account manager what’s possible for your account.

The Retargeting goal uses the visitor audience your pixel builds; there is no look-back window to set in the campaign builder. Ask your account manager if you need a specific window.

Not as a self-serve option: the Retargeting goal reaches your site’s visitors as one audience. For a cart-abandoner audience, ask your account manager about a custom audience.

Each campaign’s channel report shows how its ads performed, including clicks and conversions, and OmnyView compares it with your other campaigns.

Yes. Run a separate campaign for each product or service, each with its own creatives and landing page.

Where custom audiences are enabled, you can upload a customer list (CSV) or ask our team to build an audience, then pick it in a campaign’s targeting. Uploaded lists take 5–7 business days to process.

Retargeting reaches people who already visited your website. The other goals, Reach Fresh Audiences and Increase Brand Recall, reach new people in the area and audience you choose.

The Retargeting goal is available on Streaming TV, Display and Audio campaigns, so you can reach your visitor audience on TV screens, websites and audio apps.

Check the campaign’s report, then adjust its targeting, timing, budget or creatives from Edit Campaign.

Omnya is self-serve, with people behind it: our team books YouTube campaigns, builds custom audiences on request and helps through live chat and your account manager. If you need more hands-on help, talk to us.

Your account manager can help you plan channels, budgets and audiences. For anything bigger, book a call and tell us what you need.

Yes. Each client is its own advertiser with its own wallet, and campaigns start at $10 a day, so small clients work as well as large ones.

Sign up and create an agency workspace, or contact us at [email protected] or book a call to discuss your needs.

We’re based in New York City, and campaigns target locations in the United States.

Yes. Email or open a ticket, use live chat in the app, talk to your account manager, or browse the help center.

Yes. Live chat, email and your account manager are there before, during and after a campaign, and the help center covers every step.

Email [email protected], use live chat in the app, talk to your account manager or book a call. Signed in, you can also open your user menu and select Support.

It’s showing ads on streaming services and smart-TV apps, like Hulu and The Roku Channel, instead of on cable or broadcast TV.

Connected TV (CTV) is a TV connected to the internet, directly or through a device. Over-the-top (OTT) is TV content streamed over the internet instead of through cable or satellite.

Your ad plays in the ad breaks of streaming apps, reaching people watching on their TVs. You choose the area and audience and pay per thousand impressions.

Impressions are the number of times your ad is shown to viewers.

Streaming TV ads generally play in full and can’t be skipped. On YouTube, you choose skippable or non-skippable ads.

It’s buying ad space through software instead of by phone and insertion order. On Omnya, Streaming TV, Display and Audio are bought programmatically in publisher packages with a fixed CPM, so there’s no bidding.

Digital out-of-home ads are displayed on screens in public places like malls or airports. Omnya doesn’t sell DOOH today; our channels are Streaming TV, YouTube, Display, Audio, Meta and Google Search.