Omnya is built for the business that wants to be on TV but has no agency and no media buyer. You plan, pay for and report on Streaming TV, YouTube, Display, Audio, Meta and Google Search in one place, from $10 a day with no subscription and no platform fee.
Here is what that means in practice, what it costs, and how it compares with the other ways to get on TV, including when something else might suit you better.
The SMB Challenge with Traditional CTV Platforms
Most streaming TV buying tools were built for agencies and large brands, not for the owner of a dental office or a car wash. That shows up in a few familiar ways.
Built for big advertisers
What small businesses often run into
- Minimum spends sized for national brands
- Dashboards that assume a trained media buyer
- Platform, setup or management fees on top of media
- Support that depends on how much you spend
- Contracts or commitments before you can start
Built for small budgets
What small businesses actually need
- A small daily budget they can raise later
- A setup a business owner can finish in one sitting
- Clear prices before paying anything
- Real people to ask, whatever the budget
- No subscription, and the freedom to stop
Being on TV shouldn’t require a media team. It should require a goal, an ad and a budget you are comfortable with.
Why Omnya Is Different
1. Built for small budgets
Every campaign starts from $10 a day. You pay as you go, with no subscription, no platform fee and no contract, and a campaign can start as soon as 24 hours out.
Six channels live in one place. Streaming TV, Display and Audio are bought programmatically, YouTube is bought in the app, and Meta and Google Search run in your own accounts.
| Channel | How it runs | Starting CPM |
|---|---|---|
| Streaming TV | Bought programmatically | $18 |
| YouTube | Bought in Omnya, skippable or non-skippable | $9 |
| Audio | Bought programmatically | $15 |
| Display | Bought programmatically | $5 |
| Meta (Facebook & Instagram) | Runs in your own Meta account, billed by Meta | Set in Meta |
| Google Search | Runs in your own Google Ads account | Set in Google Ads |
2. One wallet, clear pricing
You top up one wallet by card, and your Streaming TV, YouTube, Display and Audio campaigns draw from it. A campaign’s budget is paid when it launches, and anything it doesn’t spend goes back to your wallet when it ends.
Wallet
IllustrativeBalance
$400.00
- Spring sale · Streaming TV−$300.00
- Spring sale · YouTube−$120.00
- Spring sale · Display−$90.00
- Spring sale · Audio−$90.00
3. See it before you pay
You choose where your ad runs by ZIP code (paste a whole list), radius, city, county, metro (DMA) or congressional district, then narrow by interests, age and other demographics or 1,000+ audience segments. Every location shows its reach before you include it.
Before you pay, a Campaign Forecast estimates your impressions, CPM and reach, and a pre-launch checklist tells you what is still missing.
Pre-launch checks
7/7- Campaign named
- Channel selected
- Package selected
- Budget configured
- Schedule set
- Audience defined
- Creative ready
Pay & launch
The checklist tells you what’s missing before you pay.
4. One report for every channel
OmnyView brings impressions, video completion, clicks and conversions from every channel into one report. New data can take a few hours to appear, and conversions need the Omnya pixel on your site (or Meta and Google conversion tracking).
Each channel also has its own report, with a publishers tab showing where your ads ran. You can share any report by link, and edit, pause, resume or cancel a campaign yourself from the Campaigns page.
5. Help when you want it
- Omnyus, our AI campaign planner, researches your market and drafts a plan for you to review. It is available on eligible accounts or on request; you stay in charge of the campaign.
- Real people by email or ticket, live chat and account managers, plus a help center for the how-to questions.
- A creative library that checks your files fit each channel on upload. Omnya doesn’t make your ad: Streaming TV takes a 15 or 30-second 16:9 MP4, and YouTube takes a link to a video already on YouTube.
How Omnya Compares to Alternatives
There are four common ways for a small business to get on TV. Each one suits a different kind of advertiser.
| Omnya | Traditional TV buy | Big self-serve DSP | Agency | |
|---|---|---|---|---|
| Getting started | From $10 a day, pay as you go | A negotiated schedule with a station or cable provider | Often a minimum spend or a sales conversation | Usually a retainer or management fee |
| Where your ad runs | ZIP, radius, city, county, DMA or district | A whole market or cable zone | Very precise, if you know how to set it up | Depends on the tools they use |
| Channels | Six in one place | TV only | Several, built for specialists | Whatever they buy for you |
| Before you pay | A forecast and a pre-launch checklist | A proposal from a sales rep | Forecasting tools vary | A media plan to approve |
| Reporting | One cross-channel report | Ratings estimates, after the fact | Detailed, but complex | Reports on their schedule |
| Who does the work | You, with support and Omnyus | The station’s team | You or a trained buyer | The agency |
| Commitment | No subscription; stop when you like | Often booked well ahead | Varies by platform | Often a term contract |
When Omnya may not be the right fit
If you want someone to make your ad and run every campaign for you, an agency may suit you better. Agencies can also run Omnya under their own brand: see Omnya for agencies.
Every price is published, from the $10 daily start to each channel’s starting CPM. See Omnya pricing.