Ad Spend Calculator
Enter a monthly budget and see roughly how many people your ads can reach on each channel, using typical market CPM rates.
Channels (budget splits evenly)
| Channel | Budget | Typical CPM | Est. impressions / month |
|---|---|---|---|
| Streaming TV (CTV/OTT)Typical SMB CTV CPM range $20-$50 | $333 | $35.00 | 10K |
| Streaming AudioSpotify/podcast networks, $8-$18 typical | $333 | $12.00 | 28K |
| DisplayProgrammatic display, $2-$8 typical | $333 | $4.00 | 83K |
| Total | $1,000 | 121K |
Rates are typical US market CPMs as of 2026; actual pricing varies by targeting, season, and inventory.
Share or embed this tool
Free to embed on your site or link in your articles — attribution included.