Research · 2026
The State of SMB Omnichannel Advertising
Key statistics on how small and medium businesses use streaming TV, audio, and digital channels — cited and updated regularly. Free to reference with attribution.
88% of US households are reachable via ad-supported streaming TV
Connected TV penetration keeps climbing as viewing shifts from linear.
CTV ad spend passes $40B annually in the US
SMB self-serve platforms are the fastest-growing slice of the market.
Source: eMarketer CTV forecasts
SMBs can start streaming TV campaigns for as little as $10/day
Self-serve platforms removed the historical $10k+ minimums of traditional TV buying.
Source: Omnya platform pricing, 2026
95%+ video completion rates on non-skippable CTV ads
Compared with roughly 30-70% completion on skippable web video formats.
Source: IAB Video Ad Benchmarks
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