Research · 2026
The State of SMB Omnichannel Advertising
Key facts on what streaming TV and omnichannel advertising costs a small business today, each with its source. Free to reference with attribution.
- $10a day minimum per campaign
- $18starting Streaming TV CPM
- 42,789US ZIP codes to target
- 6channels in one campaign
SMBs can start streaming TV campaigns for as little as $10/day
The minimum budget on Omnya is $10 a day per campaign, with no subscription.
Source: Omnya pricing
Streaming TV starts at an $18 CPM on self-serve
That is the starting price per 1,000 impressions on Omnya. YouTube starts at $9, Audio at $15 and Display at $5. The final CPM depends on targeting, audience size and inventory.
Source: Omnya pricing
A $10 daily budget buys about 555 Streaming TV impressions a day at the starting CPM
$10 ÷ $18 × 1,000 ≈ 555. At their starting CPMs, the same $10 buys about 1,111 YouTube, 666 Audio or 2,000 Display impressions.
Source: Omnya pricing
Local campaigns can target any of 42,789 US ZIP codes, 210 DMAs or 437 congressional districts
Or set a radius around an address. Each location shows its estimated reach before you pay.
Source: Omnya targeting
One self-serve campaign can run on six channels: Streaming TV, YouTube, Display, Audio, Meta and Google Search
Streaming TV, YouTube, Display and Audio are bought through Omnya. Meta (Facebook & Instagram) and Google Search run in your own ad accounts.
Source: Omnya channels
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