Adtech glossary
CPM in one paragraph
CPM (cost per mille) is the price an advertiser pays for one thousand ad impressions. A $10 CPM means every 1,000 times the ad is shown costs $10. CPM is the standard pricing unit for streaming TV, display, and audio advertising, making costs comparable across channels and publishers.
CPMs vary by channel, audience, and inventory quality: premium streaming TV typically commands higher CPMs than standard display because the ads are full-screen, sound-on, and largely unskippable.
When comparing platforms, look at effective cost, not CPM alone — targeting precision and completion rates determine how much of what you pay reaches real potential customers. On Omnya, starting CPMs are $18 for Streaming TV, $9 for YouTube, $15 for Audio and $5 for Display.
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