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Measurement

Measure what your ads actually did.

Install one pixel to see the website visits and conversions your Streaming TV, Audio and Display ads drive, then connect Google Analytics and your ad accounts for the rest.

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Tracking TagsIllustrative
  • Audio/CTV/Display PixelToday 1,284 · Yesterday 1,102 · 7d avg 1,190Active
  • Google AdsConversion: Lead formInstalled
  • Meta PixelEvent: PurchaseInstalled
  • TikTok PixelComing soon

How it works

From first impression to conversion.

  1. Install the pixel

    Open Tracking Tags, create a pixel and follow the steps for your site: Google Tag Manager, Shopify, WordPress, Wix, Squarespace and more.

  2. Run your campaigns

    Launch Streaming TV, Audio and Display campaigns. The pixel records visits from people who saw your ads.

  3. Read the results

    See visits and conversions next to impressions and completion rates in OmnyView and each channel’s report.

  4. Unlock retargeting

    Once your pixel has recorded 10,000 visitors, choose the Retargeting goal to reach them again.

What you can measure

Measure what matters across every channel.

  • Website visits

    The Omnya pixel records visits from people who saw your Streaming TV, Audio and Display ads. No other account needed.

  • Conversions

    Count purchases, leads and sign-ups. With the Meta Pixel or Google Ads tag, add the event snippet to the page where the conversion happens.

  • Delivery and engagement

    Impressions, clicks, CTR and video and audio completion for every campaign, in OmnyView and in each channel’s report.

  • Google Analytics

    Connect GA4 and get a Google Analytics report in Omnya showing how visitors reach and use your website.

  • Your ad platforms’ tags

    Install the Google Ads tag and the Meta Pixel from the same Tracking Tags page once those accounts are connected.

  • Audience Analysis

    Before you buy, look up who lives in any US city, state or ZIP code: population, age, income, education and more.

FAQ

Measurement questions.

How does Omnya measure results?

Every campaign reports impressions, clicks, CTR and completion rates. Install the Omnya pixel to measure website visits and conversions from Streaming TV, Audio and Display, and connect Google Analytics, Google Ads and Meta for their data too.

How do I know my pixel is working?

Once it’s installed, the pixel’s card in Tracking Tags shows as active with event counts for today, yesterday and the 7-day average.

Does the pixel do anything else?

Yes. It builds your website-visitor audience, and once it has recorded 10,000 visitors the Retargeting goal unlocks on Streaming TV, Display and Audio campaigns.

More questions? Read the full FAQ

Know what your ads did.

Launch a campaign from $10 a day, install the pixel and watch the visits come in.

Start a campaign