Adtech glossary
DOOH in one paragraph
DOOH (digital out-of-home) is digitally served advertising on screens in public spaces — digital billboards, transit displays, and screens in venues like gyms, elevators, and gas stations. Unlike static billboards, DOOH is bought programmatically, can change by time and conditions, and reports delivery data.
DOOH extends a campaign into the physical world: the household that saw a streaming TV ad can meet the same message on a billboard along their commute. (Omnya does not sell DOOH; its six channels are Streaming TV, YouTube, Display, Audio, Meta and Search.)
Programmatic buying brought audience-based planning to out-of-home — screens are selected for the audiences that pass them, with flexible budgets instead of long-term billboard leases.
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Streaming TV, YouTube, Display and Audio from one place, with one budget and one report. From $10 a day.