What is DOOH (Digital Out-of-Home)?

DOOH (digital out-of-home) is digitally served advertising on screens in public spaces — digital billboards, transit displays, and screens in venues like gyms, elevators, and gas stations. Unlike static billboards, DOOH is bought programmatically, can change by time and conditions, and reports delivery data.

DOOH extends an omnichannel campaign into the physical world: the household that saw your streaming TV ad can encounter the same message on a billboard along their commute.

Programmatic buying brought audience-based planning to out-of-home — screens are selected for the audiences that pass them, with flexible budgets instead of long-term billboard leases.