Omnya

    What is CTV (Connected TV)?

    CTV (Connected TV) is any television connected to the internet that streams video content through apps — including smart TVs, and TVs using devices like Roku, Apple TV, or gaming consoles. In advertising, CTV means delivering targeted, measurable video ads inside that streaming content rather than through traditional cable or broadcast.

    CTV advertising combines the impact of the television screen with the targeting and measurement of digital advertising. Advertisers can reach specific households by location, demographics, and interests, then track results in real time — something linear TV cannot do.

    Because CTV inventory is sold programmatically and in small increments, local businesses can now run TV ads with budgets as low as $10/day on platforms like Omnya, instead of committing to expensive broadcast buys.

    See it in practice

    Related terms

    OTT (Over-the-Top)Linear TVProgrammatic AdvertisingACR (Automatic Content Recognition)

    Put it to work

    Omnya runs targeted streaming TV, audio, display, YouTube, social, and search campaigns from one dashboard — starting at $10/day with no long-term commitment.

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